![]() ![]() Users are able to grasp context quickly, helping them understand what they’ll get when they click. Separating the title tag in this way can be ideal because it can increase readability and scanability. The first part focused on the bakery (German Bakery and European Cafe) and the second part focused on their product offerings and location (The best fresh Homemade Bread and handmade pastries in Fort Lauderdale).Īs the bakery’s business is local, the agency wanted to make this clear to Google by specifying their location in the title tag. ![]() To make the title tag easy for a user to discover and read, the agency split it up into to “semantic” sections. Ensure title tag is readable and establishes context ![]() Ultimately the agency selected the following phrases to include in the title tag: However, for phrases “german bread” and “german pastries,” the agency knew they could use the second part of those keywords: “bread” and “pastries.” In order to avoid using up their limited character space with redundancies, the agency didn’t want or need to use the word “german” again. In addition, the agency already included the keyword “german bakery” in the beginning of the title. This helped narrow down the keyword list. For example, the phrases European bakery cafe and European bakery were on the list, so it made sense for the agency to use the first keyword as it encompasses the second. First, they looked at keywords that overlapped with each other. The agency knew that finding the right keywords for the title tag of the bakery’s homepage was going to be essential to increase clicks. It would also show users that the bakery’s main page is directly relevant to what they’ve searched for, which can increase clicks dramatically. By having keywords in the title tag, it would help the client’s website to show up in more relevant searches. The agency has chosen the strategy of including as many relevant keywords in the title tag as possible, without affecting readability. Place as many keywords as possible in the title tag, but without spamming They combined the semantic keywords with the main keywords for the bakery: German bakery and European bakery. After a bit of word shuffling, the agency came up with the important keywords for the start of their title tag of German Bakery & European Cafe. They choose these keywords because they determined that it would help them attract the largest number of relevant users both are generic enough to capture most of their audience segments will still being high intent. The agency selected two clusters from the semantics core they had previously compiled: bakery intent and bakery cafe intent. Add main keywords at the beginning of the title tag Using the rules above, the agency started the process of title development.
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