![]() Although it's been a bumpy ride, it's still fair to say the revenue growth recently has been mostly respectable for the company. Regardless, revenue has managed to lift by a handy 13% in aggregate from three years ago, thanks to the earlier period of growth. Retrospectively, the last year delivered a frustrating 14% decrease to the company's top line. How Is Beyond Meat's Revenue Growth Trending?īeyond Meat's P/S ratio would be typical for a company that's expected to deliver solid growth, and importantly, perform better than the industry. Keen to find out how analysts think Beyond Meat's future stacks up against the industry? In that case, our free report is a great place to start. If not, then existing shareholders may be extremely nervous about the viability of the share price. It might be that many expect the dour revenue performance to recover substantially, which has kept the P/S from collapsing. While the industry has experienced revenue growth lately, Beyond Meat's revenue has gone into reverse gear, which is not great. So we decided to work with the Patanjali team to pilot and discover,'' said Damodar Mall, CEO, value retail, Reliance Retail.ĭon’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp.Ps-multiple-vs-industry What Does Beyond Meat's Recent Performance Look Like? But, as a modern trade leader, our role is to democratize and celebrate wider choice for our customers. Given the unique customer profile for Patanjali's products, modern retailers aren't complaining.“We wondered initially if there is some relevance of their products for supermarket customers. ![]() It is also perhaps the only brand that charges the same margin for general trade and modern trade. Patanjali products are sold in 400 stores across India and the plan is to take it to 1,000 by end 2015, he said. “We initially piloted (Patanjali products) in five Reliance Retail stores in Mumbai and then took it to 45 stores in the city ,“ Pittie said. Baba Ramdev struck a unique arrangement with Reliance Retail for an exclusive kiosk in its stores, a privilege no other company gets. The initial success of the franchise route also prompted Patanjali Ayurved to make its FMCG range available in the open market.Īfter general trade, the time was ripe to enter the modern trade segment. The franchisee model has grown exponentially: From about 150-200 dedicated outlets in 2012 to almost 4,000 now. ![]() Started through the franchise route, as the demand for his products grew, Baba Ramdev realized the huge scope within the FMCG sector and started building the range, taking on deep-pocketed multinationals. At that time the existing FMCG brands didn't quite take note. ![]() This is in sharp contrast to its quiet beginning in 2007. With the Patanjali brand's growing reach and popularity, it's now being discussed in corporate boardrooms as well. In comparison, leading FMCG companies spend about 2030% of their sales on advertisements. What gives the company an edge is its very low expenses on advertisements. Baba Ramdev's FMCG business, Patanjali Ayurved, has expanded rapidly is despite the fact that most of its products are priced lower than its competitors. Going by turnover projections of Rs 2,000 crore, Baba Ramdev’s FMCG business could rival Emami’s (Rs 1,700 crore), and be nearly half of Marico’s (about Rs 4,000 crore). Patanjali is present in almost all categories of person al care and food products - soaps, shampoos, dental care, balms, skin creams, biscuits, ghee, juices, honey, atta, mustard oil, masala, sugar and much more. ![]()
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